Video Production Tips
How Can I Prepare For a Professional Video Shoot?
You’ve chosen to use video marketing to enhance your business. Great choice! Let’s make sure you’re prepared for your next video shoot. From actors to business owners, to video team members, preparation is the key to success for a professional video shoot. We’ll cover tips for location, tech, rehearsal, setup and more so that your…
Read MoreWhat is the Process for Getting a Professional Video?
You’ve decided to give video marketing a shot and now you’re ready to produce your first professional video. The content deadline is on the calendar, so it’s time to plan for your shoot. When it comes to professional video production, you’ll need more than a pen, notepad, and a creative idea to make it happen.…
Read MoreHow Long Does it Take to Complete a Video from Start to Finish
The million-dollar question: how long does it take to complete a video from start to finish? We get asked this question all the time. The quick answer is this: for a one-day shoot, typically between two to three days for editing a one to two-minute video (i.e. interviews, b-roll, etc). However, there are countless variables…
Read MoreHow to Sound Good on Camera
Get a Team to Help You Sound Better on Camera We mentioned it a few times here, but truthfully: having the right video production team can help you sound better on camera. If they have the right experience and the right approach, they’ll put you at ease. The less you’re stressing, the better you’ll sound.…
Read MoreHow Much Does Video Production Cost?
Producing a video is a lot like building a house. You need 1) a plan, 2) a solid foundation and structure, and 3) beautification. There are three distinct phases to producing a video, each of which have associated costs. Read on to get the down low on facets of pre-production, filming, and post-production, and how…
Read MoreVideo Marketing Trends To Look Out For
As a business owner, you are likely constantly looking for new and innovative ways to promote your business. A lot has changed in recent years, so it’s more important than ever to keep up with marketing trends. One undeniable marketing trend that is here to stay is the growing popularity of video marketing. Just take…
Read MoreAudience Engagement: Better With Video
85% of internet users watch online video content. There’s no better way to increase engagement than with video.
Read MoreHow To Look And Sound Great On Your Company Video When You’re Not A Professional Actor
Along with hiring the right video production crew to shoot and produce your company video, casting the right people to star in your video is critical to its success.
When it comes to business marketing videos, the optimal choice is to hire professional actors. However, there are times when the situation calls for you to cast “real” people — not actors.
Read MoreTips On Writing A Script For Your Business Marketing Video
Photo by Eelke (Flickr CC BY 2.0) All great videos start with a great script and that includes business and marketing videos. Some companies don’t take scriptwriting very seriously. Maybe it’s because they think scripts and screenwriting are for Hollywood fiction movies. That thinking is wrong. Blockbuster movies you see in the theater are crafted…
Read MoreHow To Measure ROI For Video Marketing
Marketing videos have taken over the Internet. And, demand just keeps growing. According to HubSpot, 53% of people want to see more video content from marketers. Despite requiring more resources and creativity, video has become the go-to medium for companies wishing to promote their products and services online. Why is this? The reason is that…
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