Video Types
5 Best Locations To Shoot A Business Video In Pittsburgh
“It was interesting how much you could influence the story by simply shooting from another perspective.”― George Miller One of the most important decisions you will make during the production of your business marketing video is choosing your shoot location(s).A great shoot location has to comply with certain factors. First of all, it needs to…
Read MoreWhat Does A Business Marketing Video Cost To Make?
“When given an opportunity, deliver excellence and never quit.”― Robert Rodríguez Making the decision to incorporate video into your business marketing strategy is a smart move.The first question on a typical business owner’s mind is, “How much is this going to cost?” Great question. Unfortunately, it’s not an easy one to answer. Cost can…
Read More10 Mistakes Companies Make When Shooting Business Videos
“Your job is to get your audience to care about your obsessions.” — Martin Scorsese A business video is a very effective marketing tool. However, producing a great business video is no small task. It’s a big job, and in the wrong hands, it can lead to big mistakes. Many of these mistakes come with…
Read More3 Types of Business Marketing Videos You Should Be Making
“But enough about me. Let’s talk about you. What do YOU think of me?” — Bette Midler It’s a widely known fact that video marketing works. Video converts better than any other type of media. It is more engaging and it provides businesses with better return on their investment (ROI). But the question then becomes……
Read MoreBusiness Marketing Videos: Talking About Your Customer Versus Talking About Yourself
“The greatest success we’ll know, is helping others succeed and grow.” — Greg Reid Congratulations! You’ve realized that as a business owner, the best return on your marketing dollars will be by investing in a business video. You’ve done your research, and have decided on a reputable, professional video production company in your city that…
Read MoreHow To Plan Your Business Video (Post-Production)
So you’ve made the decision to create a business video. That’s a wise decision. Research indicates that video marketing is becoming an increasingly effective way to market a business. Producing an impactful marketing video should be taken very seriously; it is, after all, a direct reflection of your business brand. You definitely want to put…
Read MoreHow To Plan Your Business Video (Production)
Marketing-savvy entrepreneurs already know the power of a carefully crafted business video. The success of video marketing is steadily rising, and a marketing video will no doubt help your business grow by attracting the right clients, keeping them engaged, and converting qualified leads into sales. But it’s important to realize that while a great promotional…
Read MoreHow To Plan Your Business Video (Pre-Production)
If you are a business owner, you should seriously consider creating a business video or series of business videos. A professionally produced marketing video uploaded to your company website will keep visitors’ attention longer and convert more leads into sales. A video commercial on your company website will improve your website’s Search Engine Optimization (SEO).…
Read MoreTop 5 Business Video Mistakes
If you are a business owner and want to increase awareness of your company, you need a business video. Adding video to your business website, your corporate emails and your company’s social media platforms is one of the most effective ways to increase brand awareness, engage with your desired audience, generate leads, and convert leads…
Read MoreHow To Produce A Testimonial Video For Your Medical Technology Business
A testimonial video is an invaluable marketing tool if you have a Medical Technology business. This is especially true if you’re creating a testimonial video to share online. According to an infographic by WebDAM, customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%. And according to…
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