Business Videos
How To Plan Your Business Video (Post-Production)
So you’ve made the decision to create a business video. That’s a wise decision. Research indicates that video marketing is becoming an increasingly effective way to market a business. Producing an impactful marketing video should be taken very seriously; it is, after all, a direct reflection of your business brand. You definitely want to put…
Read MoreHow To Plan Your Business Video (Production)
Marketing-savvy entrepreneurs already know the power of a carefully crafted business video. The success of video marketing is steadily rising, and a marketing video will no doubt help your business grow by attracting the right clients, keeping them engaged, and converting qualified leads into sales. But it’s important to realize that while a great promotional…
Read MoreHow To Plan Your Business Video (Pre-Production)
If you are a business owner, you should seriously consider creating a business video or series of business videos. A professionally produced marketing video uploaded to your company website will keep visitors’ attention longer and convert more leads into sales. A video commercial on your company website will improve your website’s Search Engine Optimization (SEO).…
Read MoreTop 5 Business Video Mistakes
If you are a business owner and want to increase awareness of your company, you need a business video. Adding video to your business website, your corporate emails and your company’s social media platforms is one of the most effective ways to increase brand awareness, engage with your desired audience, generate leads, and convert leads…
Read MoreHow To Produce A Testimonial Video For Your Medical Technology Business
A testimonial video is an invaluable marketing tool if you have a Medical Technology business. This is especially true if you’re creating a testimonial video to share online. According to an infographic by WebDAM, customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%. And according to…
Read MoreWhy You Need A Video For Your Business Website
About 8 years ago, I had a company ask me to make a video for their website. They wanted to be on camera explaining who they are and what they do as a company. I liked the idea because it was something a lot of people were not doing at the time (plus I needed…
Read MoreHow To Make A Video Go Viral For Your Business
Back in 2012, my wife and a group of our friends rented a house for a week in Duck, North Carolina, also known as OBX. We were there to attend our friend’s wedding. On the spur of the moment, we decided to do something fun. We decided to make a viral video. At the time,…
Read MoreHow To Make A TV Commercial For Your Business
I recently did a commercial for one of my clients and it turned out to be one of my favorite commercials to date. During our first production meeting to discuss what type of TV commercial the client wanted to make, they showed me a graphic that one of their graphic designers made of a billboard.…
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