Why Make A Business Video?

“It costs money. It costs money because it saves money."
― Vincent Gardenia, Moonstruck

If you are a business owner and you haven’t started producing marketing videos, what’s stopping you?

Lack of time? Lack of funds? Lack of resources?

Look – we all know that creating a business video to promote your company is a bigger project than writing a blog article or creating a couple of still images.

The truth is, proper video production requires planning and scripting, otherwise you run the risk of running an inefficient (and possibly expensive) production, which could trickle down later and lead to a stressful post-production phase.

Nevertheless, according to Outbrain, a whopping 87% of online marketers are using video content to promote products and services.

And, given the chance, 83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (this is according to Buffer, in 2016).

Why is this?

Why do current trends show more and more businesses investing in in-house video marketing teams or hiring professional video production crews?

Because they know that video marketing works.

Here are a few reasons why businesses need to be creating marketing videos to promote their brands…

1. Video yields the best return on your investment (ROI)

Clapboard with Graph and ROI. Why Make a Business Video?. Josh Birt Video Production, PALet’s just start with the bottom line, since that’s what every entrepreneur is most interested in.

Marketing videos can cost a lot of money to produce. There are many factors involved, and the more complicated the production, the higher your costs are going to be.

However, if you execute a marketing video strategy properly, the return on your investment has the potential to be huge.

You will get more bang for your buck if you invest in video than you will by investing in any other marketing medium.

Video engages a target audience and converts leads more effectively than print and still images.

According to Insivia, 51% of marketing professionals worldwide name video as the type of content with the best ROI (return on investment).  Also, marketers who use video grow revenue 49% faster than non-video users.

In other words, don’t think of video production as a cost, think of it as an investment.

2. People like video

Man watching video. Why Make a Busines Video. Josh Birt Video Production, PAYou can’t deny the allure of video.

Insivia reports that 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

Video is better at striking an emotional chord with its audience, by virtue of the fact that it is a visual medium, and represents real life better than print or still images.

Video is easy to consume, it resonates, and it is immediately engaging.

3. Video is a versatile medium

Video is versatile.Image of video formats. Why Make a Business Video? Josh Birt Video Production, PAThere are lots of different types of videos you can make to promote your company, you just have to think a little outside of the box.

You can make a straight-forward company video (also known as a commercial or explainer video), that describes what your business, service, or product does and how it helps your clients.

Or, you can create a testimonial video that highlights your clients and the positive impact your product or service has had in the past.

Or, you can create a community video that inspires and ignites people to move towards a greater cause.

Video can be used a multitude of ways to spark interest and engage the right audience.

For this reason, video is an effective medium to communicate even the most complex message or story.

4. Video is taking over social media

Thefuture of SOcial media is Video. Why make a business video? Josh Birt Video Production, PAPretty much everyone is engaging on social media these days.

And video is dominating social media.

Social media and video go together.

Not only has video proven to be incredibly consumable on social media, it’s easy to share and engage with as well.

According to Responsive Inbound Marketing, social video generates 1,200% more shares than text and images combined.

A phenomenon that is currently dominating social media is the notion of “native” video.

Simply put, native video is when you upload a video directly to Facebook, or any social media platform, as opposed to sharing a video by linking to a third party platform.

All 5 of the major social media platforms (commonly referred to as the Social Media Big 5) – Facebook, LinkedIn, Twitter, YouTube, and Instagram – all now support native video.

Mark Zuckerberg, CEO of Facebook, has gone on record stating that the future of Facebook is video.

It’s safe to say at this point, the way things are heading, that the future of all social media platforms lies with video.

5. Video is great for your SEO

Hartwood Mansion, corner shot. Best locations for shooting business video in Pittsburgh. Josh Birt Video Production, PAWho doesn’t want to rank higher in Google searches?

Having a high search engine ranking means that more of your potential customers will find you – and that translates into more business growth for you.

Having a company video on YouTube will improve your company’s Search Engine Optimization (SEO) by virtue of the fact that YouTube is the world’s second-most powerful search engine (and is owned by the most powerful search engine, Google).

Adding video to your business blog or website will improve dwell time – the amount of time a viewer stays on your web page – and this also improves your company’s SEO.

Videos earn better engagement and shares on social media than print and still images, so once again, your ranking and visibility will improve if you post video to your social media platforms.

Basically, if you want to rank higher and get more visibility on the internet, it is in your best interest to invest in video production.

Just the Facts

Producing a marketing video can seem costly at first, but it is a worthwhile investment.

Which is why more and more marketers are putting more resources into video marketing.  A few key points to keep in mind about the benefits of video to your bottom line:

  • Video yields a high return on investment, converting targeted leads into clients more than written content or still images.
  • Audiences respond well to video, as it appeals to their emotions and is easy to consume.
  • Video is extremely versatile – there are many different types of videos you can make (explainer, testimonial, community, etc.) if you just think outside of the box.
  • Video is becoming increasingly important on Facebook - by far the world's largest social media platform - and it is apparent that the future of social media marketing lies with video.
  • Video is a key contributor to a company’s Search Engine Optimization (SEO) and can help a business rank higher in search engine searches and social media.


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