Video Types
The 5 Company Videos You Need to Make in 2023
With the new year, many companies evaluate their marketing and branding strategies and ask themselves if they’re on the cutting edge for 2023. With a revolving door of innovation and cutting-edge technology, there are often an overwhelming number of ways a company can choose to set itself apart. When it comes to video marketing, we’ll…
Read MoreWhat is a Promotional Video?
What is a Promotional Video? Video is a key component of digital marketing given its ability to quickly and clearly convey complex information. Promotional videos are short, concise videos that raise awareness and advocate a clear course of action, enabling viewers to feel knowledgeable about and emotionally involved with your company. Video is a way…
Read More3 Options for Filming a Commercial
If you’ve ever watched the SuperBowl, then you likely understand the value of a quality commercial (seriously though, raise your hand if you only watch the SuperBowl for the commercials). If your commercial knowledge ends there, that’s what we’re here for! Here’s the scoop: you want your audience glued to the screen as they learn…
Read MoreTypes of Professional Videos
Video is a powerful tool that all companies now have at their disposal. The key is determining the right type of video to fit the needs of your business and assembling the best team of professional videographers to achieve your goals. We know a few things for sure. For starters, 53% of people want to…
Read MoreAudience Engagement: Better With Video
85% of internet users watch online video content. There’s no better way to increase engagement than with video.
Read More6 Types Of Human Resources Videos Your Corporation Can’t Live Without
Designed by Freepik What is HR? Unless you work in Human Resources, the term might seem a bit ambiguous or vague. The Human Resources division of a company can be responsible for everything from screening, interviewing, and recruiting employees that are the right fit for the company culture, as well as managing payroll, benefits, training,…
Read MoreHow A Training Video Can Strengthen Your Company’s Diversity And Inclusion Awareness
Designed by Freepik Throughout the world, creating awareness regarding diversity and inclusion (D&I) has become a priority in business. Companies who make it a priority to diversify their workforce are also educating their employees on D&I to make sure that everyone is treated with dignity & respect. This is not a throwaway trend. It is…
Read MoreBusiness Video For Facebook
“In five years, most of [Facebook] will be video” — Facebook CEO, Mark Zuckerberg (2014) When it comes to promoting your business online, you can’t ignore the looming presence of social media.Love it or hate it – it’s everywhere. And, of all the major social media platforms out there, Facebook remains their heavyweight champion. As…
Read MoreHow To Use Video To Promote Your Product Or Services
“Don’t just TELL them.SHOW them.” We all know that video is a powerful and effective marketing tool. But, did you know how versatile video is? With a little bit of creativity and a willingness to think outside of the box, you can come up with many ways to use video to reach out to a…
Read MoreWhy Make A Business Video?
“It costs money. It costs money because it saves money.”― Vincent Gardenia, Moonstruck If you are a business owner and you haven’t started producing marketing videos, what’s stopping you?Lack of time? Lack of funds? Lack of resources? Look – we all know that creating a business video to promote your company is a bigger project…
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